Visual identity and social media for an online English school, with a symbol that combines a speech bubble and the learning cycle.
Create a brand for a student-centered online school that teaches English along with culture and context.
A circular symbol with a speech bubble, based on the five pillars of English teaching in the BNCC, Brazil’s national curriculum.
Visual identity and social media assets delivered in 2023.
Mashah School is an online, student-centered language school. Its approach is personalized and interactive, and it goes beyond the language itself to include other cultures and contexts.
Mashah means to make, create, or transform, in Hebrew.
Five pillars of English teaching define the brand.
The pillars come from the BNCC, Brazil’s national curriculum: speaking, reading, writing, language knowledge, and the intercultural dimension. They are the basis of the school’s teaching and they show up in the visual identity.
The name Mashah means “to make,” “to create,” or “to transform” in Hebrew. The school wants to help students make, create, and transform their own lives by learning the language.
The speech bubble is a universal symbol of communication and reflects the focus on speaking and the communicative approach.
The circle stands for continuous, cyclical learning, where reading, writing, language knowledge, and the intercultural dimension reinforce each other.
The palette uses black, green, pink, and white, with supporting geometric patterns. The typeface is Quango.
The identity was applied to social media posts, flyers, posters, mugs, and giveaways.
