17 years in design. I design products from user research and build them with AI, from coded prototypes to production systems.
GoBraidsProduct, UX/UI, Brand identityBraiders ran bookings, clients, and payments through WhatsApp, with no structure to grow.
Bora RacharProduct, UX/UI, Design leadershipThe business model clashed with streaming platforms' policies.
JobMigraProduct, UX/UIImmigrants faced language, time, and skills barriers when looking for work.
Studio HanaBrand identity, WebsiteA design studio needed its own brand to prove the value of simplicity.
Reputation SportsBrand identityA talent agency needed to earn the trust of athletes and their families.
CulinariumWebsite, App, UX/UIOnline cooking tutorials were disorganized and hard to trust.
Interviews, data, and business context before I open Figma.
You get: the problem defined and prioritized
Flows, information architecture, and the scope of what ships first.
You get: flow map and MVP scope
Wireframes, prototypes tested with users, and a design system.
You get: validated prototype and components
Close handoff with developers. When the project calls for it, I build it myself.
You get: dev-ready specs, or the interface coded and live
