Visual identity for a sports talent agency, built on three pillars: Representation, Relationships, and Results.
An agency that manages athletes’ careers and development needed to earn the trust of the athletes and their families.
An R carved into a triangle, representing the three values that support a reputation.
Visual identity delivered in 2024.
Reputation Sports is a sports talent agency for soccer players and athletes in other sports.
Besides representing athletes, it manages their careers and ongoing development and gives guidance to their families.
Representation, Relationships, and Results: an agency’s reputation on three pillars.
Three pillars support the reputation: Representation, Relationships, and Results.
The letter R becomes a triangle, with one side for each pillar.
The palette combines black, grays, white, and a deep wine red. The typeface is Contharax.
The identity was applied to stationery, a welcome folder, outdoor media, Instagram stories, and apparel.
