Product, websites, and brands. Each case study shows the problem and the decisions I made.
GoBraidsProduct, UX/UI, Brand identityBraiders ran bookings, clients, and payments through WhatsApp, with no structure to grow.
Bora RacharProduct, UX/UI, Design leadershipThe business model clashed with streaming platforms' policies.
Studio HanaBrand identity, WebsiteA design studio needed its own brand to prove the value of simplicity.
Reputation SportsBrand identityA talent agency needed to earn the trust of athletes and their families.
JobMigraProduct, UX/UIImmigrants faced language, time, and skills barriers when looking for work.
Rock TicketApp, UX/UIRock fans had no single place for shows, tickets, and community.
CulinariumWebsite, App, UX/UIOnline cooking tutorials were disorganized and hard to trust.
Nova AliançaBrand identity, WebsiteA church needed an identity that expressed its covenant and principles.
Mashah SchoolBrand identity, EducationAn online English school wanted a brand centered on communication.
Gerais Ar CondicionadoBrand identity, ServicesAn air-conditioning maintenance company competed on speed and punctuality.
RastreyeBrand identity, TechnologyA vehicle tracking company needed to sound high-tech without complicating the service.
R&L Clean HouseBrand identity, WebsiteA new cleaning company in Porto, Portugal, needed to look trustworthy from day one.
AfrôdizBrand identity, PackagingNatural, Afrocentric cosmetics called for a brand with wisdom and warmth.
Gabrielle RibeiroBrand identity, HealthA nutritionist needed a brand that expressed balance and care.
