Visual identity, print materials, and packaging for Afrôdiz, a natural cosmetics brand made with sustainably sourced, Afro-centered ingredients.
A natural cosmetics brand wanted to be a reference for healthy-living knowledge, with a warm, welcoming image.
Lettering with details that suggest care and welcome, and a flower symbol that brings together nature, purity, and scent.
Visual identity, print materials, and packaging delivered.
Afrôdiz promotes self-care through conscious use of cosmetics.
The products use natural ingredients, sourced sustainably and from Afro-centered supply chains. The brand wants to be a reference for the knowledge behind a healthy, balanced life.
A brand with the wisdom of someone who takes care of others.
The brand takes on the image of an older Black, Afro-Brazilian woman, wise and welcoming.
The lettering carries that wisdom and experience, with details in the letters that suggest welcome and care.
The symbol is a flower, chosen because it brings things together. It carries nature, purity, beauty, and scent, and passes them on to the brand.
The identity extends to stickers, seals, packaging, and print materials.
