Case · Brand · 2022

Gerais Ar Condicionado

Visual identity for an air conditioning maintenance and sales company, with a symbol that stands for communication, speed, and punctuality.

Client
Gerais Ar Condicionado
Role
Lead designer · Drapo Studio
Year
2022
Deliverables
Visual identity and branding
Problem

Give an HVAC company a simple, memorable brand that conveys speed, punctuality, and good communication.

Solution

A symbol of bold lines that join together, paired with the brand typeface.

Delivery

Visual identity and branding delivered in 2022.

01

Context

Gerais handles preventive and corrective maintenance and sells air conditioners. What sets it apart is speed, punctuality, and clear communication, to build long-term relationships with customers.

Logo over a structure in shades of green
Logo over a structure in shades of green

Communication, speed, and punctuality in one symbol.

02

Concept

Bold lines that join into a single symbol.

The symbol had to be easy to recognize on a storefront or on a van.

The symbol comes with the brand typeface.

The palette combines green, dark teal, and grays.

From symbol to logo
From symbol to logo
Symbol construction
Symbol construction
Codec typeface and the enlarged symbol
Codec typeface and the enlarged symbol
Color palette
Color palette
03

Applications

The identity was applied to the storefront, a billboard, stationery, packing tape, uniforms, and a van.