A job search platform for first-generation immigrants, with automatic translation, accessibility features, and learning resources.
First-generation immigrants face a language barrier, little time to look for jobs, and experience abroad that employers don’t recognize.
A job search platform with automatic translation, an accessible interface, and learning resources.
Design project completed through the high-fidelity prototype, tested with 10 participants.
First-generation immigrants look for work in a language they are still learning.
I designed JobMigra for the Google UX Design Certificate between August and September 2023, from research to usability testing.
I assumed the problem was a lack of jobs. Research showed that language and qualifications weighed just as much.
First-generation immigrants need to find jobs that match their skills and their situation. Along the way they hit language barriers and lack time to search, and some roles require more training before they qualify.
In the empathize phase, I ran a survey to understand what first-generation immigrants need when looking for work. My starting assumption was that the main barrier was a lack of opportunities. The findings pointed to other challenges: language barriers and the need for more training.
I built two personas, each with its own problem statement.
An audit of a few competitors’ products showed gaps and opportunities that JobMigra could address.
I ran a quick ideation exercise to find ways to close the gaps from the audit, then turned the ideas into digital wireframes.
I tested with an unmoderated remote usability study in Brazil, with 10 participants and 30- to 60-minute sessions. The study covered how much automatic translation mattered and feedback on overall usability. The high-fidelity prototype kept the low-fidelity flow, adjusted based on the test results.
Accessibility shaped the design from the start.
Research changed the question, from “where are the jobs?” to “what keeps this person from applying?”
I learned to test the assumption before designing the answer.
JobMigra stayed a Google UX Design Certificate project, completed at the high-fidelity prototype. The next steps I had in mind: more languages and local partnerships, built-in courses and certifications, and personalization for each user.
